Brand risk threatens the reputation, image, and financial health of businesses everywhere. Customer dissatisfaction, product/service quality issues, regulatory violations, legal disputes, and public relations crises can all have adverse effects on a brand’s bottom line. Additionally, the increasing use of AI in business operations and marketing increases the risk, as the magnitude of any given brand risk tends to multiply. To this end, companies must take proactive steps to safeguard their brands and keep consumer faith intact. This can take many forms, from close monitoring of operations to comprehensive preparation around the possibility of brand risk. By doing so, companies can protect themselves and bolster their image.
